Behavioral Attitude Index (BAI), measures six attitudes or passions toward our work:

  • Inner Awareness
  • Social/Humanitarian
  • Power/Political
  • Economic
  • Artistic
  • Knowledge


Inner Awareness 

General description: strives for peace, harmony, acting in accordance with adopted value system. Trusts so much in his/her beliefs that he/she will be convincing others. A person committed to his/her values.

Possible limitations: he/she may not  be very flexible or not willing to hear other opinions, beliefs. May really want to prove he/she is right. Rarely changes his/her mind, even if there are rational reasons to do that.



General description: strives to improve the situation of others, sees his/her value in helping others and honestly cares about them. Very empathic. Willing to dedicate his/her time to others, shares his/her talents and resources.

Possible limitations: may sacrifice too much for others and help others at his/her own cost. Will avoid confrontation if it hurts a relationship. May have a problem with assertive refusal.



General description:  feels a need to impact others, change their behaviors. Controls his/her goal and goals of others. Strength and control will usually be expressed also in the form of knowledge, economy, regulations.

Possible limitations: he/she may break the rules in order to take control. May have a strong sense of superiority. May not value rules, procedures, authorities.



General description: strives to achieve measurable, specific results, including financial results. A very practical person, thinks about the future, goal-oriented. Rarely fully satisfies his/her needs – such a person always wants something new, has new goals.

Possible limitations: excessive focus on work and goals. Gives a lot of thought to how much time and resources needs to be devoted to achieve specific goals.



General description: strives to express himself/herself, his/her creativity, look for innovative solutions. Looks for self-fulfillment, internal satisfaction, provides innovative ideas. A very sensitive and emotional person. Shows a lot of positive energy if he/she perceives the world in a positive way.

Possible limitations: he/she tries to impact others through this artistic beauty. Does not value practical, logic solutions. Perceives the world through his/her internal world.



General description: strives to gain knowledge, learn new solutions. Loves the cognition process. Easily connects the dots. Very invested in solving conflicts, likes asking questions, formulating theories.

Possible limitations: he/she may have difficulties with issues/problem which require fast, practical solutions. May give less attention to people who have a different view on the problem, in particular people with emotional character who do not care much for facts. May focus a lot on one issue and ignoring other ones, get stuck on details and delay taking action, next stage of project implementation, etc.


NOTE: There is no such thing as bad motivation.

Once we know the results, we can have a better understanding on the person’s approach to work, communication style, manner of cooperating with others, what he/she finds most important at this time in his/her life, and what he/she may need to become more active and engaged.


Recommended uses: recruitment, team building, sales, leadership

BAI is a part of D3 (DISC/TEAMS/VALUES/BAI) assessment, which is possibly the most sensitive competence diagnosis tools in the world, as it combines 4 analysis: DISC (behavior styles)TEAMS (team roles)VALUES and BAI (internal motivations).



See our sample BAI report (the BAI section starts at page 16.)