Behavioral Attitude Index (BAI), measures six attitudes or passions toward our work:
- Inner Awareness
- Social/Humanitarian
- Power/Political
- Economic
- Artistic
- Knowledge
Inner Awareness
General description: strives for peace, harmony, acting in accordance with adopted value system. Trusts so much in his/her beliefs that he/she will be convincing others. A person committed to his/her values.
Possible limitations: he/she may not be very flexible or not willing to hear other opinions, beliefs. May really want to prove he/she is right. Rarely changes his/her mind, even if there are rational reasons to do that.
Social/Humanitarian
General description: strives to improve the situation of others, sees his/her value in helping others and honestly cares about them. Very empathic. Willing to dedicate his/her time to others, shares his/her talents and resources.
Possible limitations: may sacrifice too much for others and help others at his/her own cost. Will avoid confrontation if it hurts a relationship. May have a problem with assertive refusal.
Power/Political
General description: feels a need to impact others, change their behaviors. Controls his/her goal and goals of others. Strength and control will usually be expressed also in the form of knowledge, economy, regulations.
Possible limitations: he/she may break the rules in order to take control. May have a strong sense of superiority. May not value rules, procedures, authorities.
Economic
General description: strives to achieve measurable, specific results, including financial results. A very practical person, thinks about the future, goal-oriented. Rarely fully satisfies his/her needs – such a person always wants something new, has new goals.
Possible limitations: excessive focus on work and goals. Gives a lot of thought to how much time and resources needs to be devoted to achieve specific goals.
Artistic
General description: strives to express himself/herself, his/her creativity, look for innovative solutions. Looks for self-fulfillment, internal satisfaction, provides innovative ideas. A very sensitive and emotional person. Shows a lot of positive energy if he/she perceives the world in a positive way.
Possible limitations: he/she tries to impact others through this artistic beauty. Does not value practical, logic solutions. Perceives the world through his/her internal world.
Knowledge
General description: strives to gain knowledge, learn new solutions. Loves the cognition process. Easily connects the dots. Very invested in solving conflicts, likes asking questions, formulating theories.
Possible limitations: he/she may have difficulties with issues/problem which require fast, practical solutions. May give less attention to people who have a different view on the problem, in particular people with emotional character who do not care much for facts. May focus a lot on one issue and ignoring other ones, get stuck on details and delay taking action, next stage of project implementation, etc.
NOTE: There is no such thing as bad motivation.
Once we know the results, we can have a better understanding on the person’s approach to work, communication style, manner of cooperating with others, what he/she finds most important at this time in his/her life, and what he/she may need to become more active and engaged.
Recommended uses: recruitment, team building, sales, leadership
BAI is a part of D3 (DISC/TEAMS/VALUES/BAI) assessment, which is possibly the most sensitive competence diagnosis tools in the world, as it combines 4 analysis: DISC (behavior styles), TEAMS (team roles), VALUES and BAI (internal motivations).